Hotel loyalty programmes: are they worth it?

[fa icon="calendar'] 21-Nov-2017 12:18:19 / by Kate Jackson posted in Corporate Travel, Business Travel, hotel loyalty

Hotel loyalty programmes have been around now for 35 years. Holiday Inns introduced the first programme way back in February 1983, had a brief change of mind in 1986, and then reinstated it.

Marriott introduced theirs in November 1983, and can therefore claim to have the longest continuously running programme. Nowadays, virtually everybody in the business, from budget hotel chains to elite luxury brands, are fighting to win your loyalty.

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